Tourism Thailand
Marketing the tourism industry in Thailand required strategy thinking.
About This Project
Marketing Eye was hired by Tourism Thailand for a number of years, developing marketing strategies and implementing them in the Australian market.
The marketing strategies were comprehensive and were required to incorporate trade marketing and take travel agents and media on tours of Thailand.
Adhering to the Thai culture, Marketing Eye was required to develop marketing campaigns as part of the strategy and take Tourism Thailand on a journey that incorporated digital marketing. This area of marketing was limited prior to Tourism Thailand’s engagement of Marketing Eye.
The marketing strategies were in excess of 70 pages in length, and were comprehensive blueprints of all areas of marketing that were to be undertaken over each 12 month period. Marketing Eye worked closely with the team at Tourism Thailand ensuring that the marketing strategy was implemented and run to schedule.
Date
January 2016